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  1. 2020


Vauxhall Home Nations Sponsorship

Category:Sponsorship Strategy Of The Year


The return of the worlds oldest international football fixture - the battle between England and Scotland provided a unique opportunity for Vauxhall. Working with Carat, the brand harnessed this competition and communicate an understanding of the importance of football to fans while at the same time utilizing the fixture to launch ADAM - a fully customisable car.