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  1. 2020

Tangent Snowball

Walkers Crisps - Counts for More

Category:Customer Insight Strategy Of The Year

Client:Walkers Crisps

Walkers Crisps had little visibility into the Impulse & Convenience Channel, how could they start to have engagement with this highly independent and indirect customer base? Tangent's core insights around retailer needs and appetite for brand communications lead to the development of Counts for More, a game changing loyalty platform built from the ground up, for the trade.