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  1. 2020

Wunderman UK

Dream Team

Category:Direct And Promotional Strategy Of The Year

Client:The Sun (News UK)

The killer insight of our Dream Team campaign was that fans are closet cheats. Give them the excuse not to field their side and theyルll jump at the chance to pick rival players to create their ultimate Dream Team. The results were outstanding. Social reach hit 17m impressions with #DTconfessions and delivered 637,000 sign-ups (+6% over target) in two weeks