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  1. 2020

Clarion Communications

Making Aldi Famous for Drinks

Category:Long Term Marketing Strategy (3 Years Or More)


To build a reputation for Aldi as selling great quality beers, wines and spirits at fantastic value for money and, ultimately, to increase sales, we used both our PR and drinks expertise to generate a total of 3,389 positive press items. This has become a huge footfall driver for Aldi, contributing to Aldiルs success as the UKルs fastest growing supermarket.