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  1. 2020

Rocket

The UK's Most Ridiculously Honest Media Campaign

Category:Media Planning And Buying Strategy Of The Year

Client:UKTV

Dave Gorman was back for series 2 of Modern Life is Goodish, in which he points out the absurdity of the world around him, including advertising. So how could we promote a show that actively mocks the media? By openly referencing the ridiculousness of media buying and targeting in our ads, that