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  1. 2020

Mindshare Media UK

Volvo & Sky Atlantic Partnership

Category:Sponsorship Strategy Of The Year

Client:Volvo

Mindshare brokered a two-year broadcast sponsorship deal with Sky Atlantic to shift outdated perceptions of Volvo as being a car for middle-aged families and increase purchase desire. Their premium content provided the ideal platform for celebrating the quality, innovation and multiple touch points of Volvo