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  1. 2020

Goodstuff

Casting A Different View

Category:Advertising Strategy Of The Year

Client:Celebrity Cruises

A Different View by Celebrity Cruises set out to shake up the category, showcasing an alternative perspective of a cruise holiday to those who had never considered it before. An insight fuelled, experience led AV strategy transcended the category norms of ships and sea to appeal to what our Luxury Lovers' wanted most from Celebrity's 'Modern Luxury' proposition.