Back to full results
  1. 2020

OMD UK

Humans

Category:Advertising Strategy Of The Year

Client:Channel 4

Humans imagined a world where synthetic humans were the new must-have gadget. We prayed on people’s fears of artificial intelligence, creating a ground-breaking campaign to promote the show.

We turned the fictional Persona Synthetics brand from Humans into a reality, promoting synths as products available for purchase, helping the show to become Channel 4’s highest-rating originated drama of all time.