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  1. 2020

Lidl Northern Ireland

Lidl Community Works

Category:Advertising Strategy Of The Year

Client:Lidl Northern Ireland

Research showed Northern Ireland consumers believed Lidl was ‘foreign’ – a perception that was holding the retailer back when compared to established GB grocery retailers.

However, Lidl’s commitment to Northern Ireland provided the opportunity to show Lidl as an active pillar of the community – through local on the ground community activity that created the story that became the advertising campaign.