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  1. 2020

TBWA Manchester

Yours Clothing

Category:Advertising Strategy Of The Year

Client:Yours Clothing

Strictly confidential not to be shared without prior permission

60 word summary - to be used in the awards programme if nominated (60 words – mandatory) 

Yours Clothing, one of the Plus Size world’s fastest growing fashion brands, joined forces with TBWA\Manchester to create a powerful TV campaign, promising women that Fashion Freedom is #AllYours.

 

The campaign demonstrates how disrupting the category convention resulted in a compelling idea for the Yours brand which resonated strongly with consumers and delivered great results. (55)