Category:Advertising Strategy Of The Year
Strictly confidential not to be shared without prior permission
60 word summary - to be used in the awards programme if nominated (60 words – mandatory)
Yours Clothing, one of the Plus Size world’s fastest growing fashion brands, joined forces with TBWA\Manchester to create a powerful TV campaign, promising women that Fashion Freedom is #AllYours.
The campaign demonstrates how disrupting the category convention resulted in a compelling idea for the Yours brand which resonated strongly with consumers and delivered great results. (55)