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  1. 2020


Lenovo: Education Demo Kits – ThinkLab

Category:B2B Strategy Or Campaign Of The Year


The Lenovo ThinkLab is a demo kit created to bring some theatre into the standard sales meeting. A brave new approach that enabled salespeople to better demonstrate exactly what Lenovo education customers get when they invest in the ThinkPad range. The results – which include a sales target exceeded by 41% – speak for themselves.