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  1. 2020


The Thunderhead: kicking up a storm across the unadventurous software landscape

Category:B2B Strategy Or Campaign Of The Year


As dawn broke on 2015, so did the realisation that to conquer the customer engagement market Thunderhead had to change.

The cloud-based tech company, with a revolutionary ‘customer engagement’ solution, were guilty of over complicating their product and of blinding audiences with science that only served to confuse and alienate possible customers.

Something had to change; this is the story of that change.