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  1. 2020

LEGO Group


Category:B2C Strategy Or Campaign Of The Year


Every child embarks on life with limitless creative potential, yet just 2% of adults over 25 retain this level of creativity.

We wanted to grow awareness amongst parents that LEGO play is all about creativity, whilst capturing learnings in driving marketing innovation.

The result? The ‘Kronkiwongi’: a LEGO experience encouraging children to build absolutely anything they can imagine.