Category:B2C Strategy Or Campaign Of The Year
We brought festive cheer to the bah-humbug dairy aisle. Everyone is guilty of wanting to open their Christmas presents early, and Anchor allowed this by providing a present under their tree with their name on it. All you had to do was ‘shake it, squeeze it, and win it’! With a bold pack take over, fantastic prizes for all entrants, a TV advert and supporting print materials, this integrated campaign got everyone spreading the Christmas joy!