Category:B2C Strategy Or Campaign Of The Year
In 2015, the Warburtons From Our Family To Yours took a step change. Instead of featuring everyday consumers contacting Jonathan Warburton about a product they loved, we got celebrities to do it. In our first instalment, Sly Stallone contacts Jonathan with a movie idea featuring epic Warburtons delivery drivers. In the latest, The Muppets celebrate the launch of Giant Crumpets.