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  1. 2020

Altair Media

B&Q: Machine Needs Man

Category:Best Programmatic Strategy

Client:B&Q

'A well-considered approach to planning, taking into account what we, as a business knew about our customers and combining that with a programmatic methodology which gave us the control and the data to meet our objectives. A world apart when compared to the approach previously employed. ' Steve Warrington, B&Q

We reduced CoS, increased AOV and importantly increased volume too.