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  1. 2020

Infectious Media

How Shop Direct formed a data-led programmatic strategy to increase Very’s customer base

Category:Best Programmatic Strategy

Client:Shop Direct (Very)

Shop Direct wanted to drive new customers for its digital department store Very.co.uk through display advertising. It challenged programmatic agency, Infectious Media, to create a strategy to achieve this.

Key to the strategy was Shop Direct’s 1st party data and targeting users accurately across devices.

The strategy has brought 10K new customers to Very at a CPA 40% under target.