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  1. 2020

OMD UK

The world's first programmatic out-of-home campaign

Category:Best Programmatic Strategy

Client:Google

Google’s marketing approach is based on three simple rules; right person, right message, right moment. Whilst this is relatively simple in the digital world, it becomes significantly harder to achieve through ‘traditional’ media.

Google’s challenge to us was to create a way to expand their digital thinking, in order to improve the way they engage with audiences.