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  1. 2020

LV=

Data is Key, Customer is King

Category:Best Use Of Data

Client:LV=

At LV= a need was identified for an increase in customer awareness and therefore an innovative automated profiling infographic was developed. This profiling tool provides fundamental insight into our customers, and Direct Mail results have shown dramatic success. The tool is now embedded into our marketing strategy and other key areas of the business use the insight available.