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  1. 2020

Seven

StoryMappingTM

Category:Best Use Of Data

Client:Hyatt EAME

Hyatt EAME said this: make our social channels more valuable by driving more traffic to .com, thereby increasing our chances of putting more “heads in beds.” So Seven ran a content BETA using a clever combination of data and a bespoke planning framework to drive destination demand. The results? Spikes in traffic from social and an increase in direct traffic.