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  1. 2020

MEC UK

Sugar Accumulator

Category:Best Use Of Data

Client:Public Health England

MEC created a world first data collaboration to help tackle the obesity crisis engulfing the UK for PHE.  Partnering MySupermarket, the sugar content of each shoppers basket was analysed, measured and turned into a simple graphic at point of purchase. The Sugar Accumulator also encouraged swaps to lower sugar alternatives, driving a 20% increase in purchases of lower sugar products