Category:Best Use Of Data
When Tesco Direct first began working with Periscopix in June 2015, the Tesco Toys was amongst their better performing accounts. That said, with additional budget for 2015, they had forecast significant year on year growth, wanting to increase their share of voice against competitors such as Argos, Amazon & Toys R Us in the run up to Christmas and increase revenue from PPC.
We rebuilt the account by implementing a more granular account structured, splitting out generic, brand and product-specific searches, and migrated the account onto DoubleClick for Search (DS) to make use of the advanced account management features available on the platform. We then set out building highly granular campaigns with ad groups for each and began deploying KPI-Based bid strategies allowing the account to be fair more reactive to market changes. We then utilised a combination or DS inventory, AdWords Scripts, and automated rules to monitor and maintain a vast array of product-specific ads at scale.