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  1. 2020

Starcom UK

City Hack

Category:Branded Content Strategy Of The Year


To get Millennials to embrace Desperados’ brand philosophy, ‘The Way of the Desperados,’ we needed a story as bold as the beer itself. Collaborating with one of the world's biggest YouTube channels for dance music, we created CITY HACK. Three teams. Three cities. One life changing opportunity for young creative talent. Our digital documentary series received 2 million organic views plus 6.6million social interactions, creating Desperados’ most successful campaign ever.