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  1. 2020

OMD UK

Doritos SUMMERbible

Category:Branded Content Strategy Of The Year

Client:Doritos

In 2015 Doritos was looking to ignite the brand. Say hello to ‘For The Bold’, positioned to inspire the public to embrace the unplanned.

Partnering with The LADbible, we sent their employees a series of challenges that would bring out their ‘inner bold’. These challenges played out live across social media and saw a hugely engaged audience following every challenge.