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  1. 2020

Guardian News & Media

The Happy for Life Project

Category:Branded Content Strategy Of The Year

Client:Beagle Street

Beagle Street was a newcomer on the life insurance scene looking to do things a little differently.

In a blend of data, new technology, engaging video and the Guardian’s cross-platform approach, our Happy for Life campaign built our client’s brand personality, redressed the cultural agenda with a wave of refreshingly positive news stories and boosted moods across the country. Happy? Happy for life.