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  1. 2020

Rocket

ARUK - NeverForgetNominate

Category:Cause Related Marketing Strategy Of The Year

Client:Alzheimer's Research UK

Working closely with AIS London, we flipped the negative aspect of Alzeimer’s – memory loss – on its head, encouraging people to talk about and share the positive memories that they cherish. By focussing on these stories, we could raise awareness of ARUK and show how supporting their cause could one day help people retain their own happy memories.