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  1. 2020

Material_UK

MAGNERS GOALS FOR CHARITY

Category:Cause Related Marketing Strategy Of The Year

Client:MAGNERS

When Magners Irish Cider decided to leverage its sponsorship of Scottish Premiership Champions Celtic to deliver benefit for the club’s charitable arm, they developed a meaningful campaign that seamlessly integrated team performance on the pitch, with doing good off it. The result saw Celtic FC Foundation deliver one of their most successful programmes ever and forge new strategic links with one of Scotland’s premier training facilities.