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  1. 2020

We Are Social

#OursToLose

Category:Cause Related Marketing Strategy Of The Year

Client:YouTube

The 2015 United Nations Climate Change Conference, or COP21, was widely seen as a once in a lifetime opportunity for our world leaders to change the course of climate change - an issue that affects us all.  

YouTube wanted to use this historic event to demonstrate to the global community that the platform can have a positive and meaningful impact on global issues that our users care about.


By partnering with prominent YouTube creators from around the world, we enabled them to amplify their voices on this issue and, in turn, showed the power of the platform to inspire their communities to take action toward an important cause.