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  1. 2020

Hill+Knowlton Strategies London

Caring for the carer

Category:Customer Insight Strategy Of The Year

Client:Otsuka Lundbeck

H+K saw an opportunity for Otsuka Lundbeck to address the unmet needs of carers, looking after their loved ones who suffer from Psychosis and Schizophrenia.

H+K developed 'The Carer Academy', a first of its kind online course available across the globe that focused on empowering carers through education. 

The campaign surpassed all expectations, with 8500% more carers particpating than our goal.