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  1. 2020

DewGibbons + Partners

Josh Wood – Guardian of Colour

Category:Design Strategy Of The Year

Client:Marks & Spencer

M&S worked with acclaimed stylist Josh Wood on an exclusive product range for colour-treated hair. The design was vital in achieving outstanding results. Under the context that UK haircare market growth is declining:

  • Original sales value target was smashed by +285%
  • Revised target bested by 20%
  • Accounts for 40% of total M&S haircare sales
  • ROI in just 2 weeks