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  1. 2020

DewGibbons + Partners

Lindt Master Chocolatier Collection - A special gift with a stylish twist

Category:Design Strategy Of The Year

Client:Lindt & Sprugli (UK) Ltd

Recognising the increasing importance of Formal Gifting, Lindt had high hopes that its Master Chocolatier Collection would be successful in its own right and help market growth. Against a static market, the packaging design was critical to success:

  • +2.3pt Formal Gifting market share growth
  • Fastest growing company in Formal Gifting category market share
  • Sales value target smashed by +48%