Back to full results
  1. 2020

spring

Much Morocco

Category:Design Strategy Of The Year

Client:Moroccan National Tourist Office

We’re bringing the vivid, mystical land of Morocco to the attention of the UK and US through our MuchMorocco campaign. Using bold imagery, evocative design and a brand icon that can promote any feature we wish, Morocco is in the traveller’s mind more than ever, resulting in a 6% increase in visitors to the kingdom.