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  1. 2020

ZenithOptimedia

Making the Roads Safer

Category:Digital Strategy Of The Year

Client:Aviva

Aviva are a digital business. This is the story of how we put a digital owned asset at the heart of a campaign, promoting discussion and debate in Digital, Social and via Digital OOH.  How we used data from the Aviva Drive App to fuel digital conversations with real people on a topic they love to talk about. Aviva has grown sales by 8% year on year (CONFIDENTIAL) and we’ve shown there’s a lot more to Car insurance than nodding dogs, robots, or even Meerkats.