Category:Digital Strategy Of The Year
Aviva are a digital business. This is the story of how we put a digital owned asset at the heart of a campaign, promoting discussion and debate in Digital, Social and via Digital OOH. How we used data from the Aviva Drive App to fuel digital conversations with real people on a topic they love to talk about. Aviva has grown sales by 8% year on year (CONFIDENTIAL) and we’ve shown there’s a lot more to Car insurance than nodding dogs, robots, or even Meerkats.