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  1. 2020

Rawnet

Ronald McDonald House Charities Storybook Campaign

Category:Digital Strategy Of The Year

Client:Ronald McDonald House Charities

Ronald McDonald House Charities is not as well known as other charities, so a key element was to increase awareness of the amazing work they do.

We developed a strategy around driving engagement with its wide-ranging audience. The charitiy wanted to tap into the importance of quality time spent between mums, dads and children, whilst giving something back to supporters.