Category:Direct And Promotional Strategy Of The Year
Zopa, a pioneering Financial Services product, needed to increase volumes of new borrowers to drive business forward. Current marketing activity couldn’t deliver these numbers, so DRTV was considered. It needed to stand out for the audience of savvy borrowers. We contrasted ‘being sensible’ with ‘nonsense’ – thus Professor Zopa was born, ‘nonsense’ that was actually a very sensible product description.