Category:Event Or Experiential Strategy Of The Year
Client:GREAT Britain Campaign / UK Trade & Investment (UKTI)
The GREAT Festival of Creativity was a three-day showcase of British innovation, held at the Long Museum in Shanghai. It focused on creativity in business, drawing on the most enterprising and inspirational examples around. The Festival is expected to provide a Return on Investment in excess of £150 million to the UK economy in the years to come.