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  1. 2020

Seed Marketing

Spotify Student Program 2014/2015

Category:Event Or Experiential Strategy Of The Year

Client:Spotify

Challenged with getting more students, listening to more music on Spotify, the UK marketing team along with their student agency Seed, designed the now infamous Spotify student programme. Fusing an always on grass roots approach with technological innovation and flagship moments throughout the academic year - including the legendary Secret Social, Spotify & Seed have blazed a trail for brands trying to engage this important market.