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  1. 2020

Albion Drive

José Cuervo

Category:Global Brand Strategy Of The Year

Client:José Cuervo

Dons of Tequila is a global campaign developed and led by Albion Drive’s Consumer & Brands team, alongside Albion, aimed at educating the drinks trade on the quality and heritage of José Cuervo Especial - and ultimately changing perception of the brand.

The hugely successful campaign saw the stories of José Cuervo legends - the Dons of Tequila - told through exciting content and launched with a global bartender competition to find the next Don. It resulted in a significant increase in brand perception across the globe in less than 8 months.