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  1. 2020

Pablo

Bleed for England

Category:Grand Prix

Client:NHS Blood & Transplant - Give Blood

The NHS uses lots of blood and so fresh donations are always needed. By Autumn 2015 100,000 new registrations were required to maintain security of supply. Pablo’s brief was to generate these. The task was made challenging by the distractions of the 2015 Rugby World Cup. This could see routine registration levels actually dip by up to 25%.