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  1. 2020

Ascot Racecourse

Royal Ascot 2015 'Like Nowhere Else'

Category:Sports Marketing Strategy Of The Year

Client:n/a

Ascot exceeded all financial targets and delivered record ticket and hospitality sales by recruiting more new and retaining more previous customers to its flagship meeting Royal Ascot, than at any point in its 304-year history. An integrated, dynamic, insight-led marketing campaign used a commissioned artwork as a versatile creative and distributed innovative, relevant and timely content to attract customer groups with different motivations to attend and varied preconceptions of the Royal Meeting. The stories behind its world-class racing, pageantry, style and hospitality that collectively creates the spectacle of Royal Ascot were signposted through a stunning tapestry and celebrated through beautifully produced content of an occasion ‘Like Nowhere Else'.