Category:Advertising Strategy Of The Year
Client:Genesis and Tourism NI
Say hello to more is the new communications campaign developed by Genesis and Tourism NI to encourage more visitors to Northern Ireland. It has made a modest media budget of just £300k go an awful long way – completely reversing a worrying decline in visitor numbers, as well as transforming longer-term demand metrics of interest and intention to visit Northern Ireland. But when you have a campaign that is as rooted in insight as this one, you can say hello to more return on your investment – in fact a record breaking ROI investment of 6 times the client’s goal. Well, it is called Say hello to more.