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  1. 2020

VCCP

Voices Nationwide

Category:Advertising Strategy Of The Year

Client:Nationwide Building Society

The Voices Nationwide campaign is born out of Nationwide’s mutual difference. The campaign draws on the personal words of spoken word poets to lend a powerful voice to the many things that are important to 14m members that Nationwide belongs to. In just over 3 months, the campaign has already helped Nationwide reach high watermarks on many key brand measures. ​