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  1. 2020

BJL Group

BASF B2B Strategy or Campaign of the Year entry

Category:B2B Strategy Or Campaign Of The Year


Sowing the seeds to shift BASF’s approach  from being short-term and feature led towards a longer-term, data-driven and agile marcomms strategy that is ready to take on any shifts in an extremely variable market.  The result? BASF reaping the rewards with a market share land-grab in an extremely competitive category.