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  1. 2020

ITV

Transforming ITV Studios brand reputation

Category:B2B Strategy Or Campaign Of The Year

Client:ITV Studios

In 2016, ITV Studios executed a B2B campaign that single-handedly elevated the brand and changed the way the global TV industry perceived us.  A record number of B2B programme and brand campaigns were planned, to help our teams sell television programmes internationally.  As well as multiple campaigns, the highlight was the ITV Studios B2B brand experience at MIPCOM, Cannes.