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  1. 2020

Brilliant Noise

Transforming marketing at Tata Communications to be customer first, data-led and always-on

Category:B2B Strategy Or Campaign Of The Year

Client:Tata Communications

Brilliant Noise made Tata Communications stand-out significantly from competitors and peer B2B brands by telling human stories underpinned by customer-focused, data-led content operations and creative. They created a measurement dashboard that puts customer and performance data at the heart of marketing and translated the complexity of the customer insight into simple and effective interactive tools to bring campaigns to life.