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  1. 2020

Torpedo

You can’t take the human out of Human Resources

Category:B2B Strategy Or Campaign Of The Year

Client:SD Worx

A multi-channel brand awareness campaign targeting a defined B2B audience. Torpedo invented a fake Robotics company launching a new HR robot set to replace the role of humans. A passionate online debate followed about the impact of robots in our everyday lives. Then we revealed HARRI the HR Robot as a remarkable hoax and that’s when the fun really started.