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  1. 2020

ESI Media

ESI Media – Vodafone and the Late Night Standard

Category:B2C Strategy Or Campaign Of The Year

Client:Vodafone

In an innovative media first, ESI Media created ‘The Late Night Standard’ – a one-off print and digital piece of branded content created to celebrate the opening of the 24-hour service on the tube.

Vodafone were the solus partner for the special edition, directly aligning them with such a big moment for the capital and building on the messaging that Vodafone empowers people to feel free to live life their way – something the night tube brought to life perfectly.