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  1. 2020


Jump on board the Datemaster Bus

Category:B2C Strategy Or Campaign Of The Year


To highlight Match’s extensive events programme and drive consideration and trial of Match, we created The Datemaster Bus - a unique dating event that allowed time-poor singles to combine their daily commute with the search for love. The campaign hit home with the target audience and helped drive trial of the service thanks to standout coverage and social media influencers.