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  1. 2020

BJL Group

Ronseal B2C Strategy or Campaign of the Year entry

Category:B2C Strategy Or Campaign Of The Year


On the eve of the Easter Bank Holiday, we filled an entire ad break with nothing but a man painting a fence. Heralded as the first ‘slow TV’ ad, it stood out not just against other ads, but all the noise of the modern world, becoming a news story in its own right.