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  1. 2020

Blue 449

Blue 449 & ASDA Programmatic Strategy

Category:Best Programmatic Strategy


To regain customer growth the media approach that followed was to put in place a multi layered programmatic strategy consisting of 3 main activity pillars:

  • Pure prospecting tactics to build volume
  • Sophisticated retargeting to re-engage customers
  • Applying 1st & 3rd party data to retain and drive new customers efficiently


At a critical time for ASDA, this campaign was a huge success, delivering a cost per order 27% below the campaign targets and exceeding the new customer target by 2%.